Visa EU's Risk Management department recommends that card readers should be cleaned regularly to reduce the need for manual key entry in connection with purchasing transactions. Visa states:

«The intent of the Visa EU Programme is to encourage good practice in respect of terminal maintenance so that cleaning becomes a regular occurrence, not a reaction to a terminal failure.»

«VISA Europe confirms the value of the CleanYourCard™ Program.Visa Europe believes that the CleanYourCard™ Program is needed as much, if not more, in the growing chip markets to ensure card acceptance»

Both customer’s debit or credit cards and terminal readers need regular cleaning in order to eliminate static electricity and maintain transaction security as well as reducing the possibility for fraud. We have developed a complete cleaning program called CleanYourCard™, which meets the requirements of worldwide credit card companies, and makes payment safer.